Beiersdorf Press Release

Washington DC, USA, July 10, 2023 -The Asherah Foundation, a leading nonprofit organization dedicated to providing second chances and transforming the lives of women through higher education, is thrilled to announce a significant donation from Beiersdorf - a global skin care company with over 20,000 employees worldwide. This generous contribution will have a profound impact on the foundation's ongoing mission to empower women and create lasting change.

At the Asherah Foundation, we firmly believe in the power of second chances and the transformative impact education can have on women's lives. Beiersdorf's donation reinforces our shared commitment to creating a world where every woman has the opportunity to unlock her full potential and pursue her dreams.

"We would like to express our deepest gratitude to Beiersdorf for their incredible generosity and for becoming a valued partner to our cause," said Heather MacCleoud, Executive Director & CEO of the Asherah Foundation. "This donation will enable us to expand our programs, reach more beneficiaries, and further support our ongoing projects, ultimately creating a positive change in the women’s lives of those we serve."

The Asherah Foundation strives to empower women by providing them with the tools and opportunities they need to succeed. Through their dedication to corporate social responsibility, Beiersdorf sets an example for others to follow, demonstrating a commitment to creating a positive impact in the world. We are truly honored to have Beiersdorf as part of our extended family.

With the support of partners like Beiersdorf, the Asherah Foundation is one step closer to achieving our shared vision of a world where every woman has access to higher education later in life, opportunities, and the chance for a better future. Together, we are making a difference and empowering communities to thrive.

In addition to the exciting donation from Beiersdorf, the Asherah Foundation is pleased to announce the opening of applications for the 2023 Second Chance Scholarships. These scholarships are designed to provide deserving women, aged 24 and above, who have already obtained a high school diploma or equivalent, with an opportunity to pursue higher education and unlock their full potential.

"We believe that all women deserve a fair chance to succeed, and our Second Chance Scholarships reflect our commitment to creating opportunities for women to pursue their dreams," said Heather MacCleoud. "We encourage eligible women to apply and share their unique journeys, aspirations, and how this scholarship opportunity will make a difference in their lives."

To apply for the 2023 Second Chance Scholarships, interested candidates can visit the official Asherah Foundation website at https://www.asherahfoundation.org/secondchancescholarships.

The application deadline is August 1, 2023.The Asherah Foundation welcomes women who have faced obstacles or challenges in their educational journey but are now determined to turn their lives around and pursue higher education.

Together, with the support of partners like Beiersdorf and the dedication of our extended community, the Asherah Foundation will continue to empower women, create lasting change, and build a brighter future for all.

For media enquiries

Nicki Allitt, Executive Board Member, Asherah Foundation, info@asherahfoundation.org

About the Asherah Foundation:

The Asherah Foundation is an internationally recognized 501(c)3 organization founded in 2016 that promotes and supports access to higher education for women around the world. We envision a world where women around the globe have the funding to access higher education to support their families, communities, and themselves regardless of the challenges they have faced in their lives. The Foundation provides scholarships and support to women seeking a second chance through higher education and raises awareness of the global need for accessible post-secondary education. We believe post-secondary education provides women with the tools and resources to create change within their communities and advance gender and social equality. For more information, visit https://www.asherahfoundation.org

About Beiersdorf:

Beiersdorf has stood for innovative, high-quality skin care products as well as pioneering skin research for 140 years. Leading international brands such as NIVEA, the world’s no. 1 skin care brand*, Eucerin (dermocosmetics), La Prairie (selective cosmetics), and Hansaplast (plasters and wound care) are cherished by millions of people around the world day after day. Renowned brands such as Aquaphor, Coppertone, Chantecaille, Labello, 8x4, atrix, Hidrofugal, Maestro, and Florena round off our extensive portfolio in the Consumer Business Segment. Through the wholly owned affiliate tesa SE, Beiersdorf is also a globally leading manufacturer of technical adhesive tapes and provides self-adhesive solutions to industry, craft businesses, and consumers. The Hamburg-based company generated sales of €8.8 billion as well as an operating result (EBIT) of €1.2 billion in fiscal year 2022. Beiersdorf has more than 20,000 employees worldwide, who are connected by shared core values, a strong corporate culture, and the Beiersdorf purpose Care Beyond Skin. With its C.A.R.E.+ business strategy, the company pursues a multi-year investment program focusing on competitive, sustainable growth. The program is consistent with the ambitious sustainability agenda, with which Beiersdorf is generating clear added value for consumers, society, and the environment.

* Source: Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body Care, Face Care, and Hand Care; in retail value terms, 2021.

Additional information can be found at www.beiersdorf.com.